[DOWNLOAD] ~ Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition * by Randall S. Collica ~ Book PDF Kindle ePub Free
eBook details
- Title: Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition
- Author : Randall S. Collica
- Release Date : January 15, 2011
- Genre: Computers,Books,Computers & Internet,Science & Nature,Mathematics,
- Pages : * pages
- Size : 18564 KB
Description
Understanding the customer is critical to your company's success. In this book, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today's businesses want.
